..or was it “unawares”… I can’t really remember the song.. lol

Not really a topic that I’d blog about, but I thought I’d write about it anyway.

I was underwear shopping today. When I go shopping for underwear, I make sure that the underwear I buy looks comfortable.

Anyway, I went in a known department store to check out the underwear that they have in stock. I had been to other stores before, just browsing around before I buy. There was one thing that got me thinking with this particular underwear. It cost almost Aust$50 for one pair.

Now, I’m not sure about the rest of you.. But a $50 underwear??? What does it have that other underwear doesn’t? Does it spray scented cologne on your privates as soon as it detects a bad odour? Were they tested in space for wear and tear?? Oh, do they make your bums look nice and firm?

With maybe the exception of the last question, the answers would be no…

I gathered that the consumer is paying for the brand name. As I see it, the men’s underwear that I compared are the same as the $50 pair.

I ended up buying Bonds instead.. 3 pairs for $60 (I don’t wear briefs, just fyi).